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Brand Guidelines

From logos and colors to typography and tone, these guidelines will help you use The Predictive Index brand properly.

Colors Quick Access

#EF3340

#2E1F44

#5000A8

#0092C8

#F84568

#F58A51

#CBABFA

#F2F2F2

Product Colors and Icons

Each PI product is differentiated by a color gradient and an icon within the PI Design System. These icons are not sub brands of PI, and are only to be used to differentiate products within the suite. Download Product Icons

PI Hire
PI Inspire
PI Design
PI Diagnose
PI Perform

Writing Guidelines

A working repository of rules, suggestions, and best practices to be applied in-app, on our documentation and marketing sites, and beyond.

  • Text and paragraph formatting
  • AP style preferences for PI

PI Logo Files

Artwork files (.SVG and .PNG) can be downloaded from here. For proper usage, refer to the Logo section in our Brand Guide.

Reference Profile Icons

Download our 17 Reference Profile icons for both internal and external presentations, swag, and more.

Team Type & Strategy Icons

Looking to represent your team or strategy? Check out our new icons.

Questions?

Can’t find what you’re looking for? Reach out to the Brand Team for help.